Walking along a small branch road called Xiangbu Road on the airport road, the reporter found Hangzhou Tianma Time Control Technology Co., Ltd. and met the company’s chairman Wang Zuwei.

Without the usual suit and leather shoes of a business leader, he wears the same beige overalls as the workshop employees. This is also a highlight of Tianma Time Control. All employees wear uniform clothes.

In today's turbulent Internet wave, as an early entrepreneur in Hangzhou, Wang Zuwei has only focused on one thing since he started his business-making timers, working with employees, eating and living together every day. But what seems to be such a traditional boss, the mobile phone is rose gold, and each member of the company management committee is equipped with a new Apple computer.

Innovation and transformation are his tense strings. This may also be the reason why Tianma Time Control can become the leader of the timer industry. As a domestic timer production and R&D base, the sales of timers produced by Tianma Time Control have always maintained a leading position in the industry, occupying more than half of the market. Share.

From 1985 to 2015, after 30 years of silent hard work, Wang Zuwei's next goal is to turn Tianma Time Control into a garden-like smart factory.

History of Entrepreneurship: A little timer, why can't we produce it ourselves?

1

He was born in a peasant family, but Wang Zuwei knew in his heart that poor family conditions could not stop him from working hard, so he had to work harder and endure harder than others. He started studying at the age of 6, and graduated from high school at the age of 15. In Wang Zuwei's view at that time, reading was the first shortcut to realize his dream. However, his college entrance examination was 6 points poor, which completely shattered his college dream.

After failing the college entrance examination, Wang Zuwei went to learn a craft: painter. After only one year as an apprentice, Wang Zuwei formed his own team in the second year, which shows Wang Zuwei's super learning ability and leadership talent.

"I started my business at the age of 19. At that time, the reform and opening up coincided with the rise of the domestic home appliance industry. A large number of foreign companies such as Panasonic began to enter China. At that time, I heard that domestic washing machine timers were imported. I thought, Why can't we produce small timers by ourselves?" Wang Zuwei was determined to change the dilemma at the time.

So he started his entrepreneurial journey. It started with simple processing of plastic parts. After having a certain foundation and strength, he started to get involved in the timer industry with two manual injection molding machines worth more than 2,000 yuan.

At that time, in the timer industry, compared with large state-owned factories, Tianma Shikong, a private enterprise, was only a humble "small role", but this small role grew quietly in the spring of reform. At the beginning, there were only a few machines. Under the leadership, such as the development and growth of Ma Shikong today, it has formed three major unit products, namely mechanical timers, intelligent controllers and household motors. It has nearly three hundred specifications and models of products, with annual sales exceeding 200 million yuan. The timer market share is over 50%. Tianma Time Holdings now has 52 patents, becoming an industry benchmark. In the past three years, the company has been rated as "Hangzhou Patent Pilot Enterprise".

"Now that Hangzhou is to be a smart city, Tianma Time Control has also been advancing on the'Road of Wisdom'. As we move towards the goal of being a timer of the world, we are also constantly increasing the content of'wisdom' and doing intelligent control. "Wang Zuwei said.

2

Innovation concept: only innovation-driven, enterprises can continue

The experience of visiting Japanese companies in his early years left a deep mark in Wang Zuwei's mind and convinced him that only innovation-driven companies can continue.

First of all, it is reflected in the management model. Wang Zuwei respects an open and flat management model. In Tianma Time Control, the entire second floor is more like a huge office area. Everyone is a semi-open office, and the office area inside can be clearly seen from the outside, including the chairman Wang Zuwei himself. The door of Wang Zuwei's personal office is always open, and every employee can open the door to communicate with him at any time. This is also the model Wang Zuwei expects.

Secondly, in terms of product and technological innovation, under the leadership of Wang Zuwei, Tianma Time Control is gradually building a complete product innovation research and development system.

Wang Zuwei said: "After 30 years of development, we have formed a stable profit model, but the current profitability will not make us arrogant and complacent and stagnate. We must insist on innovation-driven, and constantly seek innovation and change for industrial upgrading. For example. Say, we are developing a new timer product, which does not require conventional button control. It can be operated at a time with just one touch like a mobile phone. This is a major innovation in our intelligent control. At present, this This product is about to be launched on the market, not only looks beautiful, but also more convenient to use."

"We are willing to invest. In the past three years, we have invested 20 million yuan in research and development, cultivated a large number of technical personnel, and the pace of transformation is firm and strong." Wang Zuwei said that the transformation should be based on the original products to develop new technologies and increase added value. In his view, Nokia was eliminated by the market because of its rigid thinking. "Because consumer needs have changed, they need to continue to change and upgrade, so that the development of the company has the driving force for continuous growth."

In addition to insisting on innovation, taking precautions is also a quality that a business leader must possess. As the helm of Tianma Shikong, Wang Zuwei has always seen very far.

In 2014, the new production base of Hangzhou Tianma Science and Technology Industrial Park was completed. The industrial park is located in the Yuhang National Economic Development Zone with convenient transportation, developed economy and industrial focus. It covers an area of ​​29,239 square meters and has a total construction area of ​​58,478 square meters. "This park is the base for Tianma to build a benchmark for the intelligent time control industry in the future. On the one hand, the development of enterprises will definitely involve the expansion of production capacity, the increase of equipment, and the expansion of personnel. It is very important to have an international standard production base. On the one hand, due to the needs of urban transformation, the factory will face a series of problems such as relocation. Since 2011, I have been considering the choice of a new production base." Wang Zuwei explained to the reporter.

3

Development concept: to be in line with international standards and become a global benchmark for smart time control

"Life must have dreams and ideals, but also a spirit, a Chinese spirit, and a patriotic spirit. Those who do manufacturing must have an industrial spirit. Hard work and innovation are the spirit of Tianma. Hard work and sweat equals opportunities for development. "This is Wang Zuwei's cognition of the "little self" and the "big self".

The development strategy of an enterprise often depends on the thought strategy of the leader, and the strategic plan of Tianma Time Control has also officially surfaced.

On the basis of stabilizing the status of the national benchmark for old products, Wang Zuwei's current vision is to create a new benchmark for the intelligent time control industry.

Wang Zuwei has a clear plan for the future of Tianma Time Control. "We have just held a general meeting of shareholders and strive to be listed on the New Third Board in the first half of next year. It will take 2-3 years to achieve the main board listing. In the future, the scale will be further expanded and the transformation and upgrading will be accelerated. In 2015, we strive to achieve sales revenue of 2 billion yuan."

Wang Zuwei, the image of an ordinary employee who wears work clothes all the year round and never arrives late. He works on the ground, walks in the forefront, is struggling, settles and cohesive in the years, devotes his life's energy, and strives to lead the company to a new round of development opportunities Step forward.

"Guanshan has not yet washed the dust for the first time, and he will use his horse and whip again." This is Wang Zuwei's encouragement to himself and Tianma Time Control under the new economic normal. He said that in the future, he will lead Tianma Time Control to base itself on the intelligent time control master. Industry, further integrate into the development environment of "Internet +" and "Industry 4.0", and strive unremittingly for the vision of becoming a global smart time control benchmark.

Wang Zuwei’s office is full of various awards that have been won over the years, such as Zhejiang science and technology enterprises, Hangzhou high-tech enterprises, Hangzhou science and technology small and medium-sized enterprises, Hangzhou's key growth-oriented enterprises, Hangzhou growth-oriented small and medium-sized industrial enterprises, Hangzhou patent pilot (demonstration) enterprise...every day, he always arrives at the factory one early, and it is almost impossible for him to leave work on time. Tianma Shikong's 30-year-old factory has incorporated his youth and dreams, and has also become a part of Wang Zuwei's life.

4

Wealth Concept: Individuals who have wealth should give back to the society

dialogue

Q: City Weekly

A: Wang Zuwei

Q: For more than 30 years of business, when did you have a deep impression?

A: In the course of more than 30 years of entrepreneurship, the financial turmoil in 2008 has a deep impression. It was the crisis that gave us a great opportunity for development. In 2009, in the global financial turmoil, we wholly-owned and merged Hangzhou Fudan Time Control Technology Co., Ltd., established the Foreign Economics Division, the fourth branch (oven branch), and the eighth branch (automatic branch); merged Jianqiao vehicles The factory was transformed into a stamping branch and warehouse, ready for timer export and expansion of overseas markets.

Q: Now that most young people choose to start a business instead of getting a job, what do you think of this phenomenon?

A: This is the general environment of this era. Entrepreneurship actually has very high requirements on the overall quality of the individual. It is a good thing to be able to start a business, but after all, it is a small number of people who can successfully start a business right out of campus, and most of them will run into a wall. From my personal experience, young people need experience in all aspects when they first leave the campus. After all aspects are mature, the possibility of successful entrepreneurship will greatly increase.

Q: In the past few years, everyone has been saying that the real economy has been severely impacted by the Internet. What do you think?

A: In recent years, labor costs have risen sharply. If they cannot lead the market and technology, traditional companies will indeed have some difficulties. But if you are ahead in technology and the market, you can still make money. In fact, in addition to the Internet, most of Chinese entrepreneurs started from traditional industries, such as clothing or real estate. Therefore, Tianma Time Control still chooses to steadily proceed step by step.

Q: As a company in the traditional manufacturing industry, how do you think it should maintain its innovation capability?

A: Innovation is always our top priority. Traditional industries must keep pace with the times. On the one hand, they must have new technological transformations and their products must be suitable for the market. If you make very cheap products and compete with India and Pakistan, you will undoubtedly die. You must make products that meet the national conditions of each country, and carry out technological transformation and enterprise innovation, including product innovation. These markets will force you to do it.

Business card

Hangzhou Tianma Time Control Technology Co., Ltd. is located in Jianggan District, Hangzhou. It was established in 1985 and was formerly known as Hangzhou Tianma Timer Factory. It has been engaged in the manufacture of timer products. The company now has 29,000 square meters of Jianqiao factory area and 61,000 square meters of assembly building in Yuhang factory area. At present, the company has a total of 8 management departments and more than 1,000 employees. The eight subsidiaries have a total of 24 production lines, 80 injection molding machines, and 90 finishing machine tools. At the same time, it has a research and development center and a modern Facility testing laboratory. Tianma Time Control has introduced ISO9001 international standards and established a complete quality management system; relying on standardized scientific management and strict product quality control, Tianma Time Control has become a technology-oriented, organization-oriented, management-oriented, and quality-oriented company. A large-scale manufacturing enterprise that takes the scene as the background and takes production as the result.

Concentration of capital projects

Good helper for investment and financial management

"With the development of an enterprise, individuals have wealth and should repay the society." This is Wang Zuwei's outlook on wealth.

Wang Zuwei said: “As a native of Jianqiao, it’s okay to do little things to raise your hometown.” Wang Zuwei gives priority to employing local residents to work in the company, solving some employment problems, and also increasing taxes for local residents.

At Tianma Time Control, on the eve of the Spring Festival, Wang Zuwei will definitely buy all the non-local employees back home for the New Year in advance, and prepare a bag of gift packages for the employees returning to the hometown, which contains a New Year calendar, thank you letter, toffee, etc. Let employees go home happy and at ease for the New Year.

Do practical work for employees, install central air-conditioning in each production workshop, and optimize the office environment for employees. Wang Zuwei also stipulated that employees' annual salary increase should not be less than 15%. In 2011, he personally invested 100,000 yuan to take the lead in setting up the company's love assistance club. At present, the donation of the love foundation has reached 200,000 yuan, which has solved the urgent needs of employees in difficulties.

For the land of Jianqiao, Wang Zuwei has always had special emotions.

Wang Zuwei played a demonstrative and leading role in the "Five Waters Co-governance". He was a river supervisor in Jianqiao Town.

When he goes to work every day and passes by the river, he will always check it habitually to see how the water quality is on the day, whether the river is cleaned in place, whether there are new illegal buildings on the river bank, and whether there are bad behaviors such as dumping garbage into the river. In addition, Wang Zuwei also actively made suggestions for water control work, and proposed to incorporate the improvement of the 300-meter river channel west of the Tianma plant into the daily management of the company.

As an entrepreneur, Wang Zuwei has invested more than 1 million yuan in giving back to the society in recent years and is committed to public welfare undertakings. He actively took the lead in participating in activities such as "Spring Breeze Action", "Comprehensive Management", "Voluntary Blood Donation", "Poverty Alleviation and Disabled Assistance", and "Village Road Improvement".